Pat Flynn from Smart Passive Income introduced the concept of “777 method” for niche selection. It works well for anyone who wants to find a profitable niche idea.

Here’s how the 777 method works.

  • Grab a piece of paper and brainstorm a list of your 7 passions, 7 problems, and 7 fears
  • From that list of 21 ideas, pick any 10 ideas that you think are “worthy” and “evergreen”
  • Then, enter each one of these niche ideas into a keyword research tool like Semrush to find a list of profitable keywords that you can use to start a new blog.
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Here’s the illustration of Pat Flynn’s 777 method.
Pat Flynn’s 777 method


See that? So grab a piece of paper and start brainstorming ideas for niche selection. It’s worth your time 🙂